Advocacy
Read VTT's Official Advocacy Policy here.
Truckee is reliant upon a vibrant lodging sector that contributes 70% to Truckee’s $244M tourism
economy. Advocating for Truckee’s lodging and tourism industry aligns with our mission to
promote, protect and enhance Truckee as an authentic mountain town.
Official Legislative Position
Advocacy Letters to Town of Truckee, Nevada County & More
- Letters & Public Comment to Town of Truckee
- Dec 16, 2024 - Letter of Support: Development of Active Transportation Plan
- May 11, 2023 - Letter of Support: Truckee Tahoe Gravel Endorsement for CalTrans
- Mar 15, 2023 - Letter of Support: Nevada County, Climate Transformation Alliance, and Sierra Business Council joint application for ICARP’s Adaptation Planning Grant Program
- Mar 31, 2023 - Letter of Support: Keep Truckee Moving - Transit Fleet Expansion and Electrification Project
- Jan. 31, 2023 - Letter of Support: Transit and Intercity Rail Capital Program (TIRCP) Application for “Keep Truckee Moving”
- Jan. 31, 2023 - Letter of Support: Transit and Intercity Rail Capital Program (TIRCP) Application for the Transforming Tahoe Program of Projects
- Oct. 20, 2022 - Letter of Support: Truckee Trails Foundation Placer County Master Plan
- May 9, 2022 - Visit Truckee-Tahoe Endorses Measure U in 2022
- Feb. 8, 2022 - Public Comment to NV County Board of Supervisors Meeting
- Jan. 28, 2022 - Letter of Support: Nevada County Recreation and Resiliency Master Plan
- Jan. 27, 2021 - Letter of Support: Governor Newsom's Proposed $45 Million for California Tourism Marketing Promotion (VTT logo provided)
- Jan. 18, 2022 - Letter of Support: Railyard Transit Center - Clean California Grant
- Nov. 11, 2021 - Letter of Support: Pines to Mines NEPA Contract
- Oct. 15, 2021 - Letter of Support: EDA BBB Grant
- Sept. 27, 2021 -Letter of Support: Waddle Ranch Trail Construction Project
- Sept. 9, 2021 - Letter of Support: Pines to Mines
- June 17, 2021 - Measure T Letter of Endorsement
- Mar. 25, 2021 - Public Comments: GPAC
Board of Directors
10059 Palisades Dr #1, Truckee, CA 96161
10070 Gregory Pl, Truckee, CA 96161
11200 Donner Pass Road, #5E, Truckee, CA 96161
11500 Donner Pass Road, Unit A, Truckee, CA 96161
11951 CA-267, Truckee, 96161
View Board of Director Statement of Names & Locations
About Visit Truckee-Tahoe
About
Established in 2020, Visit Truckee-Tahoe (VTT) is the 501c6 Destination Marketing & Management Organization (DMMO) for Truckee, California. Visit Truckee-Tahoe is guided by a 2020-2025 Management District Plan that is funded by the Truckee Tourism Business Improvement District (TTBID) 1.25% tourism fee on lodging. VTT Board of Directors prioritize sustainability, visitation management and a balanced tourism economy.
Funding
Previously known as “Visit Truckee” (a program under the Truckee Chamber of Commerce) on August 4th, 2020 Visit Truckee (dba Visit Truckee-Tahoe) formed as an independent 501c6 membership organization with a five member Board of Directors. On Sept. 22, 2020, Town of Truckee approved Visit Truckee-Tahoe to serve as the new Owners Association for the 2020-2025 Truckee Tourism Business Improvement District (TTBID) Management District Plan, starting October 1, 2020. This plan now includes destination stewardship, management and educational visitor communications.
Visit Truckee-Tahoe is funded by a 1.25% tourism self-assessment fee (a.k.a TTBID) levied on room nights booked at hotels and short-term rentals within the municipal boundaries of Truckee, California. Unlike Transient Occupancy Tax (TOT) the TTBID tourism fee is not a tax that funds local government services and instead, is used to promote, protect and enhance Truckee as a desirable travel destination.
Visit Truckee-Tahoe Staff
- Colleen Dalton, CEO - a Truckee local with 25 years of experience in adventure travel, hospitality, ski area and destination tourism. Truckee resident since 1993.
- Jackie Calvert, Director of Tourism Marketing & Management - Since 2011, Jackie has held marketing management positions at Palisades Tahoe, formerly Squaw Valley | Alpine Meadows, with a three year hiatus running her own startup Unbound Communications. Jackie earned her Bachelors of Science with a minor in entrepreneurship at Sierra Nevada College Ski Business & Resort Management in 2010.
- Jen Poe, Communications Coordinator - a former Teacher and Search and Rescue Member in Yosemite National Park. Truckee resident since 2020 with a background in education, instructional design, & marketing.
Two Year Strategic Plan FY 23/24-24/25
VTT's Two Year Strategic Plan FY 23/24-24/25 focuses on three priorities:
- Brand Promise (visitor attraction)
- Brand Support (convening leadership, citizen input, data and research)
- Brand Management (destination protection and stewardship).
Stewardship is a major component of the Plan, focusing on an equitable approach to all people who live, visit, work, own a 2nd home, or own a business in Truckee. The Plan is a long-term roadmap for a sustainable tourism economy that requires leadership, partnerships, infrastructure improvements metrics and accountability.
Economic Impact of Travel, Truckee
Truckee's tourism economy is reported by Dean Runyan and Associates as $252M in 2022. Open the Truckee Travel Research Dashboard for an overview of spending, employment, earnings, and taxes. To access the full report and slide presentation, read this post on the Visit Truckee-Tahoe Tourism Industry News site.
Meetings & Agendas
Visit Truckee-Tahoe meetings are open to the public and conducted in accordance with the Ralph M. Brown Act, California’s open meeting law. Written public comment for upcoming meetings and minutes from prior meetings are available via our Contact Us form.
Public comment may also be provided in person by speaking to the Board for a maximum of three minutes, whether the topic is agendized or not. If your comment is not a numbered agenda item, it will be requested at the start of the meeting. After non-agendized public comments are made, the Board will not have a discussion. Public comments are welcome by the Visit Truckee-Tahoe Board.
Upcoming & Past Meetings
- Thursday, Nov 21, 2024, Board Meeting #49
- Thursday, Dec 19, 2024 Board Meeting #50
- Thursday, Jan 23, 2025 Board Meeting #51
- Thursday, Feb 20, 2025 Board Meeting #52
- Thursday, March 20, 2025 Board Meeting #53
- Thursday, April 17, 2025 Board Meeting #54
- Thursday, May 15, 2025 Board Meeting #55
- Thursday, June 19, 2025 Board Meeting #56
Truckee Tourism Industry News
The Truckee Tourism Industry News portal is for Truckee lodging providers and tourism partners to get news and updates from Visit Truckee-Tahoe.
TTBID District Plan & VTT Bylaws
By law, all VISIT TRUCKEE-TAHOE business and meetings are open and public, and conducted in accordance with the Ralph M. Brown Act, California’s open meeting law. All meeting notices, agendas, and minutes will be posted to this website Truckee.com.
You can also view the following resources below to learn more:
News & Press Releases
National, regional, and local news stories about Visit Truckee-Tahoe and latest press releases are listed at visittruckeetahoe.com/news.
VIP Partners
Visit Truckee-Tahoe works closely with many VIP partners throughout the Truckee and Lake Tahoe region to achieve strides in sustainable tourism and stewardship. View a list of our Sustainable Truckee partners.
Visit Truckee-Tahoe Winter Destination Short Film (8 min.)
Footage tells the story of Truckee-Tahoe’s big winter in 22/23 and showcases powder skiing and riding at Palisades Tahoe, Northstar California, and Sugar Bowl. Edits include more winter activities in Truckee-Tahoe such as snowshoeing, cross country skiing at Royal Gorge and Tahoe Donner, walking the plowed Legacy Trail and even fly fishing along the Truckee river. Scenes highlight Truckee’s après scene and shopping in the historic and cultural downtown district.
The Truckee Winter Destination film was entirely, locally produced. Paul Hamill, a long-time Truckee resident and award-winning filmmaker and photographer directed the video and has submitted it to the ADDY Awards (American Advertising Federation), Northern Nevada district. Winners to be announced March 5th. Daughter Katey Hamill acted as the video spokesperson, as well as production director and video editor. Local videographer Scott Thompson, of Vista Visuals, acted as primary videographer and was instrumental in the production of the video.