Annually voted as one of the most picturesque mountain towns, Truckee isn’t just a place to lay your head but an experience in itself. Stroll through the eclectic shops on Commercial Row. Explore the hidden nooks and crannies on Jibboom and Bridge Streets. Or venture out into Truckee’s other neighborhoods and explore shopping areas such as the Pioneer Commerce Center. From shopaholic fanatics to outdoor gear junkies, Truckee shopping fits everyone’s tastes.

Get Fitted For Outdoor Fun

Get the scoop from experts on what’s the best spot for fly fishing or hire a guide to take you on a once in a lifetime backcountry ski tour. Nearly fully surrounded by national forest land and only a stone’s throw away from the shores of Lake Tahoe, Truckee is the perfect mountain town to take the 1st step for outdoor family adventures. And, Truckee's outdoor gear shops are arguably some of the best in the country for selection and customer service. Veterans can upgrade their kit with the newest and best products on the market. First-timers that want to try a sport can rent everything from e-bikes to cross country skis or even hire a guide to venture into the backcountry safely.

One-Of-A-Kind Gifts and Unique Shops

Truckee’s historic downtown is filled with a rainbow spectrum of shops that fit everyone’s style or need. Take in the classic A Christmas Story leg lamp as you pick up a pair of unique socks from the Sock Parlour. Spoil your pup with a custom leash, collar or bandana at Wild and Ruff. Discover that perfect book to cozy up in front of a fire at Word After Word Books. Or, take a few steps down into the possibly haunted cellar of the same historic building and dig through the crates inside Rock Cellar Records.

One-Of-A-Kind Gifts & Unique Shops

Boutiques, Art & Creativity

Find the perfect gift for yourself or a friend at Riverside Studios. Owned by five local artists, their focus is on handmade items that you won’t find anywhere else. For those who craft, a visit to Atelier + Bespoke is a must. Offering workshops on everything from cheese making to photography and printmaking. You’ll also find locally made scrapbooks, cards, and more to pick up in their retail store. Men that enjoy the wilderness can enjoy function AND form when shopping at Grizzly Menswear. Carrying brands such as Iron & Resin and Howler, you’ll be ready for both mountain life and lake living. And for women, be sure to head over to Nomad Boutique. Offering the latest fashion trends, you’ll find everything from kimonos and summer dresses to sweaters you can work out in.

Explore Truckee's Boutiques + Vintage Clothing Stores

Explore Truckee's Art Galleries

Don’t Forget The Hidden Gems

Be sure to set off the beaten path and explore the other shopping districts in Truckee. Yes, visiting historic downtown Truckee is a MUST. But there are unique enclaves of stores that are worth the trek too. Check out an array of electric bikes (including the world’s first ultra light electric snow bike) at Stealth Tahoe or pick up a hat at bigtruck, both located at The Rock shopping center on Old Brockway Rd. Visit the Gateway area to enjoy a European-style pastry at Wild Cherries Coffee House then peruse consignment at Echo Blue or pick up a new plant at Good Anya.

Decompress, Feel Good, AND Look Good

Apply the relaxing Yang to your outdoor adventure Yin. Give your body some much needed love by visiting one of our yoga studios or day spas. Overcome stiffness from a full day of skiing powder and join a yoga class at Mountain Lotus. Book a well earned massage after a long hike at Zenergy. Or, just pamper yourself at the AlpineGold Spa & Boutique.

Show Your Love for Truckee

Be part of helping support Truckee’s future. If you really want to show your support of Truckee’s funky community, consider picking up a Sustainable Truckee Gift Card. Think of it as an extra shot of espresso inside a cup of coffee for our region. In addition to you buying local, 25% of EVERY card sold is matched by Visit Truckee-Tahoe for Sustainable Truckee stewardship projects. This includes projects such as the On Demand Micro-Transit and Trails for EveryBODY™ initiative.