Stay current on national, regional, and local news stories about Visit Truckee-Tahoe, the 501c6 Destination Marketing & Management Organization (DMMO) for Truckee, California, and view latest press releases.

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A new way to find lodging in Truckee-Tahoe is coming soon. Our lodging portal will showcase all Truckee hotels, vacation homes, and rustic lodges in one place to help you find the perfect accommodations for your trip. Stay tuned, we can’t wait to unveil it soon

National & Regional News Coverage

North County Daily Star, Truckee (CA) Voted America’s 11th Most ‘Christmassy’ Town (Dec 2023)
National Geographic, These Chinese immigrants opened the doors to the American West (July 2023)
NPR, Snow Piles Up in Truckee as Winter Storm Rages (March 2023)
SF Gate, Guy Fieri's favorite California restaurants on the drive to Lake Tahoe (Feb 2023)
USA TODAY 10Best, Best Cross Country Ski Resort (Dec 2022)
AAA Via Magazine, Favorite Mountain Towns for Winter (Nov 2022)
The Tasting Panel, On The Road, pg. 98 (Nov 2022)
Men's Journal, The 30 Best Mountain Towns in America and Around the World (Nov 2022)
Visit California, California Road Trips Guide 2022 - Truckee & Lake Tahoe
Travelzoo, Take an Earth-First Getaway in California's Truckee-Tahoe (May 2022)
Outside, The Best Ski Towns to Live in or Visit Right Now (Feb. 2022)
7x7, A Modern Guide to Truckee: Comfort Eats and Drinks + All-Season Nature (Feb. 2022)
Ski Magazine, Take Me Home Tahoe (Dec. 2021)
Travel + Leisure, Course Correction, Nov. 2021 print issue page 1, page 2
San Francisco Chronicle, The Best Day Ever in Truckee (Nov. 2021)
Outside Online, The 25 Best Winter Trips in the World (Oct. 2021)

Local News Coverage

Sierra Sun

TTBID Annual Report FY 24/25 Approved by Town Council
Visit Truckee-Tahoe celebrates $123k in Sustainable Truckee Gift Card sales
Visit Truckee-Tahoe Launches Sustainable Truckee Visitors Guide Promoting Responsible Tourism
Here's What's Happening on the 4th of July in Truckee
Visit Truckee-Tahoe Celebrates Five Years as a Sponsor of the Truckee Tahoe Gravel Race
Visit Truckee-Tahoe Invests $570,195 in TART Connect Shuttle
Visit Truckee-Tahoe Re-Launches Early Summer Lodging Offer
Truckee Tahoe Gravel Race draws record turnout, July 7th Print Edition, pg. 5
Truckee Tahoe Gravel Race rescheduled to July 1
Visit Truckee-Tahoe spring lodging offer incentivizes midweek visitation (Jan 2023)
‘Drive that economic engine’: Snow is big business for Lake Tahoe (Jan 2023)
North Tahoe USASA awarded Sustainable Truckee sponsorship (Dec 2022)
Visit Truckee-Tahoe launches fall lodging offer (Oct. 2022)
Visit Truckee-Tahoe Welcomes Two New Board Members (Aug. 2022)
New website showcases sustainable tourism, recreation in Nevada County (Aug. 2022)
Visit Truckee-Tahoe publishes guides for wildfires, planned power outages (July 2022)
Visit Truckee-Tahoe partners with Barracuda Championship (July 2022)
Visit Truckee-Tahoe gives $160K for Sustainable Truckee stewardship programs (June 2022)
TART Connect on-demand microtransit coming to Truckee this month (June 2022)
Truckee’s 1st all-inclusive, adaptive mountain bike skills loop now open (June 2022)
Sustainable Truckee Ambassador program expands (June 2022)
Sustainable Truckee to host free bike valet at Truckee Thursdays, Music in the Park (June 2022)
High Fives Foundation chosen as Truckee Tahoe Gravel nonprofit beneficiary (June 2022)
Truckee Tahoe Gravel Race & Festival rolls into town after 2-year hiatus (June 2022)
Start of summer: Visitor responsibility key as season looms (June 2022)
Public workshops scheduled for new Lake Tahoe Destination Stewardship Plan (May 2022)
Truckee Tahoe Gravel Race & Festival set for next month (May 2022)
Tahoe-Truckee region receives 6 awards at Visit California event, pg. 5 (Mar. 2022)
Visit Truckee-Tahoe touts achievements (Feb. 2022)
Siobhan Kenney named Visit Truckee-Tahoe Director of Sustainable Tourism (Feb. 2022)
Visit Tahoe-Truckee launches ‘Sustainable Truckee’ winter programs (Jan. 2022)
‘Cautioned optimism:’ Historic month of snow, COVID surge impact area’s lodging industry (Jan. 2022)
Visit Truckee-Tahoe launches new official tourism website for visitors
‍Sustainable Truckee initiative launched
‍E-bikes officially designated on some dirt trails in Truckee
Patty Baird: A destination in balance, a community that thrives
Visit Truckee-Tahoe hires Brand & Stewardship Communications Manager‍
Visit Truckee-Tahoe celebrates seniors with 167 flagpole banner locations

Moonshine Ink

Visitor Guides to Wildfire Season and Planned Power Outages - News Brief (July 2022)
Tahoe-Truckee Tourism and Stewardship Plans (July 2022)
Flipping the Tourism Model (Aug. 2021)‍
Redefining Tourism in Tahoe (June 2021)

Other Local News Outlets

KTVN, Visit Truckee-Tahoe Launches Sustainable Truckee Initiative
Tahoe Daily Tribune, Ambassador program launched to address tourism-related impacts at Tahoe

Press Releases

Visit Truckee-Tahoe Contribues $35K to Expand Downtown Truckee Holiday Lighting
Visit Truckee-Tahoe celebrates $123k in Sustainable Truckee Gift Card sales
Truckee 4th of July Celebrations
Visit Truckee-Tahoe Invests $570,195 in TART Connect Shuttle
Visit Truckee-Tahoe Launches Sustainable Truckee Visitors Guide Promoting Responsible Tourism
Visit Truckee-Tahoe Tourism Drives Significant Economic Growth
Visit Truckee-Tahoe Celebrates Five Years as Sponsor of Truckee Tahoe Gravel Race
Visit Truckee-Tahoe Invites FlashVote Panelists to Help Make Truckee Better
Truckee Tahoe Gravel Race Rescheduled To July 1, 2023
North Tahoe USASA Awarded Sustainable Truckee Sponsorship
Sustainable Truckee Gift Cards Near $50,000 Goal
Sustainable Truckee Fall Lodging Offer Supports Small Businesses, Thanks Locals & Funds Stewardship
New Go Nevada County Website Showcases Sustainable Tourism and Recreation
Sustainable Truckee Ambassador Program Expands for Summer 2022
Sustainable Truckee Free Bike Valet for Truckee Thursdays and Music in the Park
Visit Truckee-Tahoe Funds $160K in Sustainable Truckee Stewardship Programs
Truckee Tahoe Gravel Race & Festival on June 11th, 2022
High Fives Chosen as Truckee Tahoe Gravel Non-profit Beneficiary
Visit Truckee-Tahoe Endorses Measure U in 2022
Siobhan Kenney Named Visit Truckee-Tahoe's Director of Sustainable Tourism
Visit Truckee-Tahoe Launches Six "Sustainable Truckee" Winter Programs
Visit Truckee-Tahoe Endorses Measure T
Visit Truckee-Tahoe Launches "SUSTAINABLE TRUCKEE” Initiative
Class 1 E-Bikes Officially Designated on 35 Miles of Dirt Trails in Truckee
Visit Truckee-Tahoe Hires Brand & Stewardship Communications Manager
Visit Truckee-Tahoe Celebrates Truckee Seniors with 167 Flagpole Banner Locations
Visit Truckee-Tahoe Debuts Truckee Winter Destination Short Film

About Visit Truckee-Tahoe

Established in 2020, Visit Truckee-Tahoe (VTT) is the 501c6 Destination Marketing & Management Organization (DMMO) for Truckee, California. Visit Truckee-Tahoe is guided by a 2020-2025 Management District Plan that is funded by the Truckee Tourism Business Improvement District (TTBID 1.25% tourism fee on lodging. A five member VTT Board of Directors prioritizes sustainability, visitation management and a balanced tourism economy.

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