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Visit Truckee-Tahoe Announces

TTBID 
Renewal Petition Coming Soon

Petition will be ready for your signature on February 1, 2025
Hiking at Castle Peak in Truckee, California.

Celebrating
10 years of lodging revenue growth.

While we celebrate 10 years of lodging growth from $28M to $68M by FY 22/23 and our resilience during record-breaking visitation, the market is normalizing as travelers make other destination choices and decisions with their discretionary income.

It’s time to regain our lodging growth momentum through smart, strategic destination positioning. Get ready to sign the Petition to Renew the Truckee Tourism Business Improvement District (TTBD).


Lodging guests fuel a $244M Truckee Tourism Economy

Lodging guests are the backbone of a thriving Truckee community. Overnight guests fuel 70% of Truckee's $244 million annual tourism economy.
view economic impact

Getting our momentum back.

Your signature to renew the Truckee Tourism Business Improvement District (TTBID) makes sure that Visit Truckee-Tahoe has the funding to attract overnight guests with Truckee’s unique brand strength as an authentic and charming mountain town through strategic investments in marketing and technology.

Visit Truckee-Tahoe (VTT) will contact you when the TTBID Renewal Petition is ready for your signature, approximately Feb. 1, 2025.  

Only TTBID funds are available to drive lodging

TTBID provides dedicated funding for Visit Truckee-Tahoe to drive desire for our destination that results in lodging revenue. TTBID funds have been the primary income source for Truckee's destination marketing since 2015.

Renewing TTBID ensures Truckee competes through strategic marketing, advocacy, and responsible travel initiatives that individual businesses can't achieve alone.

Without TTBID, Truckee risks losing vital tourism promotion, which can lead to weakening the local economy, losing lodging businesses, jobs and vital community services if TOT falters as the 3rd highest tax income for Town of Truckee.

Currently, there are no other local income sources to fund Truckee tourism marketing, promotion, partnerships or events. Or, to protect and build resilience for the lodging industry in challenging times. 






What’s new for TTBID 2025-2035

On January 23, 2025, the VTT Board will vote on renewal terms that ensure the success of Truckee's lodging industry; from reserves to a competitive marketing, tech and events

Terms include the following which, after VTT Board vote on January 23, are required to be approved by Town of Truckee Council currently scheduled for January 28, 2025.

At the VTT Board Nov. 21, 2024Meeting, the following terms were discussed and will be presented for action at the Jan, 23, VTT Board meeting.

  • TTBID Term: 10 years.
  • TTBID Fee: 1.25% with flexible language allowing for cap of 2% and bottom of .75%. TTBID Fee to adjust from 1.25% to 2.% on January 1, 2026 (mid FY 25/26).
  • Budget: year one (July 1, 2025-June 30, 2026) estimated $702,210 on $43M in Truckee lodging revenue.
  • Allocations: 85% marketing/tech for visitor attraction, strategic partnerships, and destination management/events; 8% Administrative; 2% required fee to Town of Truckee and 5% required contingency.
  • Governance: TTBID will continue to be managed "Owners Association" by Visit Truckee-Tahoe, with a majority (5 out of 7) Board comprised of Lodging representatives, in addition to one seat assigned by the Town of Truckee and one citizen-at-large seat.

The VTT Board Meeting on January 23rd, 2025 will make final decisions on TTBID Renewal Terms. Agenda to be published by 11:30am, January 20, 2025.

Secure Truckee's Tourism Future

Sign the Petition - Coming February 1

The TTBID is the backbone of Truckee’s lodging economy. Renewing it ensures the resources, advocacy, and agility needed to grow responsibly, maintain competitive visibility, and secure the future of Truckee as an authentic and thriving mountain destination.
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